Online advertisers looking to extend their campaigns across the MSN network to reach the Microsoft audience can now do so using SearchRev, a provider of search advertising optimization technology and services. SearchRev has adapted its Precision View campaign manager to support Microsoft’s application programming interface (API), expanding consumer reach for major advertisers and allowing them to automate daily search management activities like uploading keywords and changing keyword bids.
The SearchRev Precision Optimization solution provides for maximized returns on paid search campaigns, using its Precision Engine to test which combination of targeting variables result in the best conversions.
“We are delighted to add support for Microsoft adCenter within our Precision View campaign manager, as it represents an enormous channel of click traffic which will benefit advertisers right away,” said David Kandasamy, CTO, SearchRev. “Our ability to obtain such early support for this powerful search network underscores our ongoing drive and commitment to help online advertisers reach their targeted consumer audiences and create strategic, successful advertising campaigns.”
SearchRev is one of the first search advertising agencies to adapt its solution to support Microsoft’s API.