Questus Releases Audience Profiler 2.0
Today, Jeff Rosenblum, co-founder of interactive marketing company Questus, announced the release of Audience Profiler 2.0. The Audience Profiler service presents website users with a survey that collects media buying data like purchase intent, brand influence and purchase influence. It can also track data to specific parts of a site to allow targeted ad space and promotions.
Version 2.0 adds database and database searching abilities so Profiler users can compare their visitor stats with those of the average US audience. Questus has also added modules for ad categories like automobiles, personal finance, golf and apparel.
“By delving deeper into the buying habits of site visitors than any other service, Audience Profiler has always been the most effective way for a site to capture the consumer data that is invaluable to its advertisers,” said Rosenblum in a statement. “With the launch of Audience Profiler 2.0, which allows us to instantly compare results against our normative database, this data is more detailed and more relevant than ever before, serving our current and newly-signed clients with even greater effectiveness.”
Businesses that currently use Audience Profiler include ESPN, The New York Times, CBS, and ABC. Questus also produces tools and services that help design user interfaces, gather audience feedback and test site usability.
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