Rich media technology provider PointRoll today announced that it has appointed movie ticketing service Fandango to its Preferred Partner Program. With the new partnership, consumers will be able to rollover rich media motion picture ad units, find local movie times for their zip code range and purchase tickets from Fandango. By bringing local theater and show time information directly to the user within the ad unit, Pointroll and Fandango also hope to benefit studios in terms of increasing awareness, purchase intent and resulting ticket sales.
“As the leader in rich media and an innovator for the entertainment industry, PointRoll, through its partnership with online ticket leader Fandango, leverages online advertising as a sales generator for the motion picture industry,” said Chris Saridakis, CEO, PointRoll, in a statement. “PointRoll delivered 3 billion impressions for the entertainment industry in the first half of 2006. We know how to engage moviegoers, and once engaged, through our Fandango partnership, they can act on their interest immediately.”
Some of the partnership details entail dynamically targeting customers by zip code, as well as allowing them to click on their local theater or show time to purchase tickets up to 45 days in advance.
Additionally, Pointroll claims that advertisers now have opportunities to track individual customer behavior/interaction, to buy nationally and reach locally through Pointroll’s publisher network including Yahoo! MSN, AOL, Tribune Interactive, Knight Ridder/Real Cities, Gannett and USATODAY.com, and extend their metrics reporting.