MSNBC Rolling Out Ad-Supported Mobile News

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Online news provider MSNBC.com and interactive mobile media provider SmartVideo Technologies Inc. will roll out a new mobile service that will give users access to both news headlines and news video clips from NBC on their Internet-enabled mobile devices.

The service will be free for MSNBC.com users, and use SmartVideo’s video delivery system, which includes support for ad insertion, dynamic ad serving, and pre-roll and post-roll ads.

“MSNBC.com is increasingly looking at ways to offer its high quality video content to mobile users for free using an ad-supported model,” said Kyoo Kim, MSNBC.com’s sales VP in a statement. “As we did with online video streaming, we are excited to pave the way for ad-supported mobile video advertising as we have seen much interest from our conversations with marketers across the country.” According to SmartVideo president David Ross, SmartVideo believes the partnership with MSNBC.com will become an industry standard for delivering media content to the mobile platform.

The beta version of the MSNBC.com mobile service is available on the MSNBC website, and the necessary client can be downloaded directly to a user’s phone. The service will officially launch in November.

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