Licensed Indie Music for Ads, Consumer-Generated Video Now Online


Pump Audio, a provider of independent music for advertisements and TV shows, is making it easier for individuals and small businesses to add licensed music to their video creations. Pump’s new MyPump Soundtrack service lets content creators view their own videos while they try to match them up with the best music selection from Pump’s catalogue. Songs are categorized by genre, mood and speed. MyPump also includes a basic online-based audio editor.

“Consumer-generated video is flooding onto the Internet, but this rapid growth has presented a wide range of copyright problems for the producers and companies hoping to make money from this space,” said Pump CEO Steve Ellis in a statement. “We’re giving everyone the power to create compelling video content by offering great music choices within a creative Web tool and by making the intricacies of music rights clearance invisible for consumers, budding professionals and small business advertisers.”

Pump Audio has licensed music to mainstream TV networks like MTV and NBC, as well as movie studios like New Line Cinema and ad agencies like Saatchi & Saatchi since 2001. Pump splits the licensing revenue with the musicians, who maintain ownership of their own work. Basic web licensing starts at $.99 a track.


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