Klipmart, 65Media Team for Universal Pictures Campaign
Klipmart announced today that it has teamed up with interactive marketing agency 65media to produce interactive video ad units to promote Universal Pictures’ July 14th release of the comedy You, Me and Dupree, starring Owen Wilson, Kate Hudson, Matt Dillon and Michael Douglas.
According to the release, the main draw of the ad units are a series of short, original videos captured during a green screen shoot with Owen Wilson in character as Randolph Dupree. By mousing over to expand the banner ad to full dimension, users can watch video and listen to Dupree’s own wisdom on living and loving, as well as gain access to features such as wallpapers, AIM buddy icons, videos and more.
“The goal of the creative for You, Me and Dupree was to provide an online-specific way to engage users and communicate the spirit of the movie,” says Mark Wilson, Klipmart’s VP of Sales for the Southeast, in a statement. “Our research shows that users prefer interactive elements in online ads, and the original content of these videos offers the added bonus of presenting footage they haven’t seen anywhere else.”
The video ads are an extension of a larger viral component developed by 65media called “Wisdom of Dupree.” This viral feature gives fans the chance to interact with Dupree himself, by asking him various questions and getting his video responses. Visitors to http://www.youmeanddupree.com are also able to partake in the “Tour Dupree” bike racing game, which contains a special cameo appearance by Lance Armstrong.
The interactive video ad units will run through mid-July on AOL, Yahoo, MTV.com, and TheOnion.com among other sites.
Tags: 65Media, campaigns, Klipmart, streaming_video, universal_pictures and viral
Article Sponsor
More News
-
Loading ...
Latest News
- Covario Issues Annual Client Awards for SEO/SEM Success February 10th 2012 ADOTAS - Search engine marketing/SEO services provider Covario issued the [...] more »
- BlueKai Report Explains DMPs to Publishers February 10th 2012 ADOTAS - BlueKai released a report this week on the [...] more »
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
Features
- Infographic: The Online Ad Industry Is Like the Stock Market February 10th 2012
- Mobile Search: More Intent, More SMB Opportunity February 10th 2012
- BlueKai Report Explains DMPs to Publishers February 10th 2012
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- HootSuite Social Media Management » More Apps, Open API, and the Solution Partner Program ~ News Roundup: [...] mentioned in our HootSuite’s Super Bowl XLVI Social Media Recap, adotas and MediaPost analyzed our
- News about Google Adwords issue #412: [...] ads for AdWords to adCenter and align with industry standards, adCenter has chang
- VB: What exactly makes an ad "high quality"?
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile - ADOTAS | Mobile2 | Scoop.it: [...] background-position: 50% 0px; background-color:#222222; background-repeat : no-repeat; }
