JWire Opens Wi-Fi Hotspot Ad Network
JiWire, a company that keeps a directory Wi-Fi hotspots around the world, has announced the release of its new Wi-Fi hotspot advertising service. Through a series of partnerships with various hotspot networks, JiWire plans to serve advertising on Wi-Fi hotspot login pages.
Usually, when a person first connects to a public Wi-Fi network and fires up their web browser, they’re presented with a login page containing Terms of Service information. Paid hotspots also display a payment information and registration page. JiWire’s ad unit will wrap around the top and left-hand side of the page.
JiWire’s network currently has 9 Wi-Fi network members, managing several thousand hotspots. Wi-Fi hotspots are intrinsically local, so the network will offer geo targeting on regional, municipal, and per-hotspot level. The system will also let advertisers target by type of location, and it can distinguish between hotels, airports, cafes, and convention centers as well. Premiere advertisers on the network are Toshiba and Sony.
“JiWire has been connecting advertisers with Wi-Fi users seeking hotspots for more than three years, putting us in a unique position to extend our advertising platform into the broader Wi-Fi community,” said JiWire CEO Kevin McKenzie in a statement. “The JiWire Hotspot Advertising Network improves on our previous offering by connecting advertisers to Wi-Fi users at the time and place of their connection to the Internet, enabling more creative, more targeted and more successful advertising campaigns.”
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
Latest News
- Adotas Poll: Pay Music Service Will Have Most Affect On Google’s Bottom Line May 24th 2013 ADOTAS – In last week’s poll, we asked our readers: [...] more »
- Report: Tremor Video Files for IPO May 24th 2013 ADOTAS – Are our readers incredibly influential, or are they [...] more »
- How to Make Lead Exchange Work May 24th 2013 ADOTAS — The idea of lead exchanges has hardly been [...] more »
- A Whole New Ballgame: Sports Ticketing in the Connected Age May 24th 2013 ADOTAS — In the next five years the ticket market [...] more »
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013 ADOTAS (via Edelman Digital) — Pinterest has always been defined [...] more »
- Six Mistakes You’re Making with Landing Pages May 23rd 2013 ADOTAS — Landing pages represent the tipping point for affiliate [...] more »
- Why Cheap Affiliate Management Does Not Work May 23rd 2013 ADOTAS – More often than not, companies that are not [...] more »
Features
- How to Make Lead Exchange Work May 24th 2013
- A Whole New Ballgame: Sports Ticketing in the Connected Age May 24th 2013
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013
- Six Mistakes You’re Making with Landing Pages May 23rd 2013
- Why Cheap Affiliate Management Does Not Work May 23rd 2013
-
Loading ...
Reader Favorites
Classifieds
- Digital Account Executive
- Sr Planner- Digital Vendor Marketing
- Business Analyst - IT Operations
- Client Relationship Manager
- Print and Web Manager
Recent Comments
- Report: Tremor Video Files for IPO: [...] company’s IPO would draw the strongest response: Tremor Video, Yu.Me or Adap.tv. A staggering
- Report: Tremor Video Files for IPO: [...] Friday, based on a May 9 report from Bloomberg, we conducted a poll asking
- Bob Gordon: Cave Drawings still convey their creators thoughts and ideas...the debate about the effectiveness of display
- Streaming Music Service Payments | Copy Combine Transform: [...] pressure on recorded music value has resulted in a streaming service business model that
