As mobile media proliferates on a global scale, mobile marketing agency ipsh! has launched FullServ-ipsh!, a new division that provides media strategy, planning, buying and creative expertise for mobile advertising and marketing.
“Increasingly, major brands across all verticals — from the Discovery Channel to Britney Spears to Ernst & Young — are including mobile in their marketing and advertising campaigns to acquire customers, increase awareness and build loyalty,” said ipsh! Managing Director Shabnum Norling in a statement. Norling, who will oversee the division, adds, “The wireless Internet is starting to gain significant traffic, with an estimated 500 million impressions served by WAP advertising engines just last month, according to our stats.”
ipsh! boasts that it has implemented more than 550 mobile marketing campaigns in its five-year existence.
The major areas covered by FullServ-ipsh! planning and buying services include on-carrier deck placement, off-deck WAP publications, mobile game advertising, and mobile television channels.
Additionally, ipsh! claims its pllanning can be as targeted as handset, carrier, area code, Zip code, basic demographic, income level, gender, and in some instances, location.
Additionally, FullServ-ipsh! will handle the creative process that may include WAP site development or mobile video, assuring an integrated and seamless marketing effort.
“The mobile web in the U.S. today is similar to the Internet in 1998, but growing at a much faster rate based on lessons learned years ago,” comments Nihal Mehta, CEO of ipsh!. “As a full-service mobile marketing agency, it’s our responsibility to aggregate all these burgeoning mobile media advertising opportunities, and recommend the best strategy to our clients. Media formats for advertising have quadrupled since the basic radio, TV and print, so the least we can do with FullServ-ipsh! is simplify all the mobile options with a one-stop shop experience.”