In-Text Advertising Company Lands $7 Million in Funding
In-text advertising company Kontera has just landed $7 million in funding from Sequoia Capital and Lehman Brothers. “Beyond the user’s search activities, the best way to figure out the user´s intent is to analyze the content he or she is consuming.” said Yoav Shaham, Kontera’s founder and CEO in a statement.
Unlike banner ads, Kontera’s ContentLink technology turns specific keywords within the content of a Web page into PPC links ads. The scheme is designed to increase ROI by putting ads directly in front of a website visitor’s eyes, but it also allows publishers monetize the areas of their pages that can’t display traditional banner ads because they’re filled with content.
“ContentLink uses sophisticated algorithms to analyze the content in real-time, figure out the intent of the user on that page, and identify and serve immediately the best keyword-to-ad match available from within Kontera´s publisher & advertiser network. And not only is the ad mapped to the user’s immediate frame of mind, but it is also 100% user-initiated. They either mouse-over or not,” added Shaham. “This round of funding will aid Kontera as we grow and become the de facto In-Text Advertising Solution for online publishers, advertisers and users.”
Article Sponsor
More News
Reader Comments.
No comments yet
Leave a Comment
Features
- How To Not Fail, Flounder or Flop August 21st 2008
- AdMob: Google’s Move Into Mobile Fray Helps Us August 21st 2008
- Panache: Ad Standards Could Thwart Creativity August 20th 2008
- Social Media and Agencies: Tools for Success August 20th 2008
- How To Find the Best List Management Company August 19th 2008
Latest News
- Why Did Yahoo’s Teresi Jump to Quantcast? August 21st 2008
- Hyper-Local CitySquares Fastest-Growing Search Site August 21st 2008
- Apple Hit With Suit Over 3G August 21st 2008
- Google Search Share Up in U.S., Down Globally August 21st 2008
- Intel and Yahoo Merge TV, Internet August 21st 2008
- Marin Aims To Boost, Simplify Search Marketing August 21st 2008
- Turn Reels in $15M August 21st 2008
- American Airlines Wins Online Race August 20th 2008
Spotlight
AdMob: Google’s Move Into Mobile Fray Helps UsADOTAS EXCLUSIVE – AdMob offers the biggest mobile advertising marketplace on the planet — and the company was founded just [...] more...
Reader Favorites
Classifieds
Most Commented
- Google Slaps Affiliate Marketers (Again) (24)
- Marketing to Women Is So 2007 (10)
- Why CFOs Don’t Believe in Online Advertising (7)
- Serious Software Bugs Reported in iPhones (6)
- No Recession For Online Advertising, Promise (4)
- Peer39 Scores $8M, Unveils Semantic Ad Platform (4)
- Has NebuAd Ruined Behavioral Targeting? (4)
- Se Habla Search? (3)
