IGA, Interpret Team Up to Measure In-Game Ads
To correspond with the rising popularity of in-game advertising, IGA Worldwide and Interpret LLC have developed a rating system to measure the value of in-game ad venues. The measurement currency, known as Gameasure, is fed data from thousands of gamers that play games at least once a week, and provides IGA with metrics such as title, demographics, reach, frequency, duration, and depth of engagement. By providing IGA’s portfolio of video games with the rating system, Gameasure creates a “common language” between advertising agencies and game publishers to evaluate the value of in-game advertisements.
“For the first time in the evolution of in-game advertising, advertisers will be provided with an independent measure of the value of dynamically served ads,” said Justin Townsend, CEO of IGA Worldwide, in a statement. “Brands want proven metrics for their ad investment and IGA is the first company to deliver third party data that is far and away ahead what’s available in traditional advertising mediums.”
Michael Dowling, CEO of Interpret, adds that advertisers, until now, had no way to comprehend the true value of in-game advertising. He felt that, “With an ever expanding audience at all age levels for video games, and fractured media habits, delivering an accurate and credible measure of ads in games is critical to the growth of the industry and crucial for advertisers.”
The Gameasure rating system is compliant with the Media Rating Council’s minimum standards compliance and creates a standard for the CPM rates of in-game advertisements.
Article Sponsor
More News
Reader Comments.
No comments yet
Leave a Comment
Features
- Media Plan ’08: Look Out of the Window October 10th 2008
- TV Advertising’s Future: A Long Paddle Upstream October 9th 2008
- Conversion Mastery: How Professionals Get Top Conversions October 9th 2008
- Out With the Old, in With the NEW October 8th 2008
- Decision 2008, The Internet Changed Everything October 7th 2008
Latest News
- Hiring Round Up: HealthCentral, Break Media, NetShelter October 10th 2008
- Microhoo: Back From the Dead? October 10th 2008
- Nielsen Online Expands to China October 10th 2008
- Mobile Gaming Firms Eye Nokia, Apple Boost in 2009 October 10th 2008
- Fitbit Bulks Up With $2M Infusion October 10th 2008
- Trulia Launches New Business Development Group October 10th 2008
- MindShare Buys Michaelides & Bednash October 9th 2008
- Entellium CEO, CFO Arrested by FBI October 9th 2008
Spotlight
HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...
Reader Favorites
Classifieds
Most Commented
- Can 314 Ad Networks Really Thrive? (8)
- Obama’s VP Pick Inauspicious for Net Neutrality (7)
- Facebook’s $100 Million Virtual Economy (2)
- Boomers Are Slutty Shoppers (2)
- Ralph Lauren Launches Mobile Shopping Site (2)
- NBC Loses Out on Huge Online Ad Opportunity for Olympics (2)
- Advertising GOLDMINE: Online News Sites? (2)
- Social Media and Agencies: Tools for Success (2)
