MySpace Now Number One U.S. Site?

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Online competitive intelligence service Hitwise today announced that, for the first time, MySpace.com is the number one ranked website in the U.S. based on market share of visits.

According to Hitwise stats (chart below), MySpace accounted for 4.46 percent of all Internet visits in the U.S. for the week ending July 8, 2006, receiving a larger market share of visits for the past two weeks pushing the site past stalwart Yahoo Mail.

“MySpace continues its meteoric rise, to now claim the number one spot for all Internet visits in the U.S.,” said Bill Tancer, general manager of Global Research at Hitwise, in a statement. “We are still discovering the Internet laws of gravity as it relates to a site’s potential to grow on the Internet. The fact that MySpace was virtually unknown by the mainstream Internet users two years ago and now claims the top position, demonstrates how hyper-competitive the Internet really is.”

MySpace, though, sees far less competition in the social networking arena, where it has trounced former rivals like Friendster, which barely even registered. Hitwise claims that among social networking sites in June 2006, MySpace accounted for 79.9 percent of the total market share of visits. Following MySpace, Facebook received 7.5 percent of visits, with Xanga ranking third at 3.8 percent. Yahoo 360 and Bebo rounded out the top five sites with 1.1 and .98 percent, respectively.

UPDATE: Apparently, Hitwise needs better fact-checkers. Today, we received this email response from the folks at Yahoo disputing the Hitwise report. It reads:

“The report that Hitwise released yesterday with the headline “MySpace Moves Into #1 Position for all Internet Sites” is misleading. The Yahoo! network is made up of many domains and it is not accurate to compare MySpace.com to just Yahoo!’s mail.yahoo.com domain. When taking into account all of Yahoo!’s domains together as an entire network, Yahoo! clearly remains the number one property in terms of audience share, duration share, page view share and days visited per month.

In the U.S. alone, Yahoo! attracts 129 million unique visitors per month, which represents 74 percent of the online population; in comparison, MySpace reaches only 30 percent of the online population with an audience of 52 million unique visitors. In addition, Yahoo! has the largest share of online time spent than any other property: Yahoo! accounts for 13 percent of users’ online time, while MySpace has only 3.2 percent share in users’ online time.

Yahoo! maintains its leadership position as the world’s most trafficked Internet destination online, with a community of more than 500 million unique monthly visitors from around the globe.”

*Yahoo stats courtesy of comScore Media Metrix, June 2006

3 COMMENTS

  1. […] I was unable to find the citation to this metric on the Hitwise site itself. But here’s coverage from Adotas, The Street and Search Engine Journal, which quotes comScore data cited by The Street to show diversification of MySpace’s audience:  [T]he News Corp. site has recently experienced declines in its audience aged 12 to 17, 12 to 24 and 12 to 34, while seeing increases in the 21-to-34, 25-to-34, and 35-to-54 demographics, according to data from comScore Networks . . . […]

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