HispanoClick Signs Notable Brand Advertisers
Over the past few weeks, online Spanish-language advertising network HispanoClick (publishing partner of vizi | media, parent company of ADOTAS) has penned deals with several top-tier advertisers including Air France, Kraft, the US Army, and Western Union. Each advertiser signed on for a multi-month hitch. The deal gives the advertisers access to HispanoClick’s 65 million users in the US, Mexico, Argentina, Chile, and Spain.
“Marketers want alternatives. We assemble a smaller but targeted ad network that at the end is what is most effective in new media,” said HispanoClick CEO Marc Duquette in a statement. “In growth markets such as the Hispanic space, there are many advertisers who don’t see a global media network as the best solution to reach audiences in the Spanish speaking world. We provide advertisers with an additional and efficient media vehicle to reach the US Latino market, as well as international Spanish language markets.”
According to comScore, one in three Spanish-speaking Internet users in the US will visit a site on the HispanoClick network in a given month. HispanoClick’s publishers span the entire gamut of online resources and services from arts and entertainment to shopping, sports and travel.
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