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Hands-On Mobile Opens Media and Advertising Division

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Jul 11, 2006 

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Sarah Novotny  |

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Hands-On Mobile Opens Media and Advertising Division

Continuing the proliferation of mobile marketing, Hands-On Mobile Inc, a global publisher of games and lifestyle products, today announced the creation of its new Media and Advertising Division.

The division, which will be headed by former Primedia and IDG Entertainment executive John Rousseau, aims to leverage Hands-On Mobile’s existing worldwide presence in the distribution and development of media and entertainment products for mobile phones, the

According to company stats, Hands-On Mobile currently reaches one billion mobile phone users through its distribution network of more than 150 mobile network operators in more than 40 countries worldwide. In turn, Hands-On hopes this provides a selling point to brand marketers who desire to reach the coveted 18-34 year-old demographic.

Through its “always-on” mobile phone strategy, Hands-On boasts that mobile marketing campaigns can reach consumers anytime, anywhere through text message alerts, promotions, video, photo sharing, instant messaging, polling and audio.

Some of the marketing programs offered to brands include product placement, interstitial advertising that is integrated into the company’s mobile content—i.e. games and lifestyle applications—, as well as instant messaging product, alerts, promotions, and mobile coupon marketing vehicles.

“Leading brands are always looking for exciting and unique ways of reaching new customers while strengthening existing customer relationships,” said Hands-On Mobile’s President/CEO Jonathan Sacks in a statement. “In the 90′s, the Internet provided never before thought of marketing opportunities. Now, mobile phones and consumer demand for information ‘on the go,’ are changing the playing field all over again. Mobile is the next logical evolution in the way that companies will reach their target customers. Hands-on Mobile’s Media and Advertising Division promises brands instant access to hundreds of millions of mobile customers throughout the world.”

The Media and Advertising division will function as a separate group from the company’s mobile gaming and lifestyle divisions, though Hands-On will leverage existing relationships with current clients including Lego, Marvel Comics, Hasbro, CBS Sportsline, and World Poker Tour.

Tags: campaigns, hands-on_mobile and mobile_marketing

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