Hands-On Mobile Opens Media and Advertising Division
Continuing the proliferation of mobile marketing, Hands-On Mobile Inc, a global publisher of games and lifestyle products, today announced the creation of its new Media and Advertising Division.
The division, which will be headed by former Primedia and IDG Entertainment executive John Rousseau, aims to leverage Hands-On Mobile’s existing worldwide presence in the distribution and development of media and entertainment products for mobile phones, the
According to company stats, Hands-On Mobile currently reaches one billion mobile phone users through its distribution network of more than 150 mobile network operators in more than 40 countries worldwide. In turn, Hands-On hopes this provides a selling point to brand marketers who desire to reach the coveted 18-34 year-old demographic.
Through its “always-on” mobile phone strategy, Hands-On boasts that mobile marketing campaigns can reach consumers anytime, anywhere through text message alerts, promotions, video, photo sharing, instant messaging, polling and audio.
Some of the marketing programs offered to brands include product placement, interstitial advertising that is integrated into the company’s mobile content—i.e. games and lifestyle applications—, as well as instant messaging product, alerts, promotions, and mobile coupon marketing vehicles.
“Leading brands are always looking for exciting and unique ways of reaching new customers while strengthening existing customer relationships,” said Hands-On Mobile’s President/CEO Jonathan Sacks in a statement. “In the 90’s, the Internet provided never before thought of marketing opportunities. Now, mobile phones and consumer demand for information ‘on the go,’ are changing the playing field all over again. Mobile is the next logical evolution in the way that companies will reach their target customers. Hands-on Mobile’s Media and Advertising Division promises brands instant access to hundreds of millions of mobile customers throughout the world.”
The Media and Advertising division will function as a separate group from the company’s mobile gaming and lifestyle divisions, though Hands-On will leverage existing relationships with current clients including Lego, Marvel Comics, Hasbro, CBS Sportsline, and World Poker Tour.
Reader Comments.
- Pingback from The iO Blog » Blog Archive » Adotas » Hands-On Mobile Opens Media and Advertising Division
Leave a Comment
Article Sponsor
More News
Latest News
- Readers weigh in on ATT, ad networks and the iPhone July 2nd 2009 ADOTAS — In our weekly poll, readers overwhelmingly said that [...] more »
- Hiring, promotions, location, partnerships and product news July 2nd 2009 ADOTAS — Internet Oldtimers Foundation, Jumptap, eXelate, Kampyle, The Digital [...] more »
- OPA large ad units unfurl across the web July 1st 2009 ADOTAS — The Online Publishers Association said a group of [...] more »
- Email spam in June worst since 2007 July 1st 2009 ADOTAS — MessageLabs Intelligence released its numbers for June, and [...] more »
- Joost becomes YouTube roadkill, starts layoffs July 1st 2009 ADOTAS — Despite reworking its technology to work in a [...] more »
- Ad networks, not websites, choked on Michael Jackson news July 1st 2009 ADOTAS — The news of the pop star’s death saw [...] more »
- StrongMail doubling down on social media, buys PopularMedia July 1st 2009 ADOTAS — StrongMail has announced that it acquired PopularMedia, a [...] more »
Spotlight
Trust Me – I’m a Professional … SEOADOTAS — At WebMetro we typically provide SEO Action Plans as part of campaigns. As the name implies, an SEO [...] more...
-
Loading ...
Features
- Automakers Need to Become Better Conversationalists July 2nd 2009
- Affiliates can win in the media buy game July 2nd 2009
- Crowd-Sourced Ads: A Measured Response June 28th 2009
- Is the government coming for you? June 28th 2009
- Customer Loyalty: How to Earn It June 25th 2009
Reader Favorites
Layoff Tracker
- AOL - 700
- Apple - 50
- Clear Channel - 2,800 total (1,000 currently)
- Google - 340
- IBM - more than 7,800
- Joost - about 90
- MySpace - in June, about 720
- World Avenue - 30 percent of workforce
- Yahoo - 2,220 total, about 700 currently
- Zango - closes, about 90, in addition to earlier layoffs
Classifieds
Recent Comments
- Josette Davids: Great article and an amazing time was had by all at this event. I'm an
- Mike Poserina: There is also a tragic flaw rumored in Bing's ad placement engine. When resolved,
- Andy: Erin, Never mind the commenters who can only see the negative side of things. I thank you
- pkohler: We've also noticed that ads frequently adversely affects the performance of a Web page. As
