FeedBurner Buys BlogBeat
With the intention of expanding its blog analysis system, RSS feed management company FeedBurner has purchased BlogBeat, a blog analytics company. Nearly every blogging platform on the Internet generates a corresponding RSS feed, an XML document that can display a blog’s content within RSS reading software, or is used by services like FeedBurner to read, comprehend, and classify a blog’s contents without having to bother with the structure of an HTML page. The addition of BlogBeat will let FeedBurner’s 200,000 customers get more information about their feed subscribers and blog visitors.
“Blogbeat’s approach to leveraging feeds as a means to gather information about the blog is directly aligned with ours,” said FeedBurner co-founder and COO Steve Olechowski in a statement, “This expansion supports our goal to provide online publishers with the most comprehensive picture of feed-related activity on the market today.”
BlogBeat’s services will be added to FeedBurner’s already robust suite of free feed management tools. BlogBeat’s founder will join FeedBurner as its new web analytics lead engineer. Complete integration of BlogBeat should be completed by the end of the year. Until then, BlogBeat won’t be taking on any new customers.
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