EA Brings Online Game to China
According to a Reuters report, Electronic Arts has licensed its first online game for distribution in China. Earlier this month, EA and its Chinese partner, Guangdong Tian Yue Network Technology Development Co. Ltd., announced the arrival of a stable of casual online games in China under the name “Pogo.” In today’s announcement EA and Tian Yue will offer “Tales Runner,” a fantasy-themed game, under license from South Korea’s NOWCOM.
The online game format appeals to Chinese gamers particularly because of its pay-as-you-go nature. In China, it is difficult for the majority of the population to afford expensive, home-based systems like the Xbox or PlayStation. Game developers similarly appreciate the online format because of its multi-player, multiple-location nature, making piracy much more difficult.
EA entered the Chinese market nearly two years ago with plans to make China the global center for its online game development. This year, China’s online game market is expected to generate nearly double the figures from 2005, which saw $500 million in revenue.
Article Sponsor
More News
Features
- How Google Is Jeopardizing Search Biz November 19th 2008
- Click Fraud To Shape Ad Decisions in 2009 November 18th 2008
- Got Game Ads? Why You Need Them NOW November 17th 2008
- Marketing on the Chopping Block: Tips for Survival November 14th 2008
- Mergers and Hackquisitions November 13th 2008
Latest News
- Report: Online Marketing Budgets Grew in ’08 November 20th 2008
- Google’s Lively? Not So Much. November 20th 2008
- New Yahoo CEO Must Be Willing To Do Microsoft Deal November 19th 2008
- Trulia, Placecast Partner on Geo-Targeted Ads November 19th 2008
- Pixsy Adds Five New Publishers to Video Network November 19th 2008
- RTC Unveils Personalized Video Solutions for U.S. Market November 19th 2008
- Apptera Rakes in $10.5M, Appoints Former Yahoo Exec to Board November 19th 2008
- Tech Firms Turn to Social Media To Reach Consumers November 19th 2008
Spotlight
Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...
Reader Favorites
Classifieds
Most Commented
- Targeting Is the Ad Network "Killer App" (7)
- Study: Blogs Beat Social Networks on Purchase Influence (5)
- Vengence is Mine Saith Ballmer (4)
- Marketing Secrets of an Online “Lurker” (3)
- Self-Serve Ad Exchange: This Century's Strowger Switch? (3)
- Federal Bailout Proposed for Online Ad Industry (3)
- What Obama's Win Means for Advertisers (3)
- The Coming eRevolution in Online Marketing (2)
