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DoubleClick Releases Ad Solution for Flash Content Publishers

Written on

Jul 24, 2006 

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Sarah Novotny  |

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DoubleClick Releases Ad Solution for Flash Content Publishers

DoubleClick has provided publishers of Flash content with a solution that hopes to make advertising as engaging as the content itself. Doubleclick’s DART Motif for Flash-in-Flash uses Motif Effects, integrated DART for Publishers ad serving, and robust Audience Interaction Metrics reporting to allow publishers to manage the rich media process while increasing operational efficiency and profitability.

With the new solution, publishers avoid complex workarounds to incorporate rich media ads into entertainment, gaming, video, and other Flash content. It is fully integrated with DoubleClick’s DART for Publishers ad management solution, thus allowing publishers’ ads to run seamlessly in the Flash environment while still utilizing DFP’s targeting and inventory management capabilities.

DART Motif for Flash-in-Flash integrates into any Flash video player, allowing publishers to easily insert pre- or post-roll advertising into their video content streams. Rich media publishers can also take advantage of interactive ad functionality because the solution is based on DART Motif.

“DART Motif for Flash-in-Flash is a great example of innovation delivering real benefits to publishers of Flash content,” said Ari Paparo, V P of Rich Media Product Management at DoubleClick. “This solution also crucially helps publishers meet the needs of advertisers and agencies by providing robust reporting and allowing them to push the envelope on advertiser-specific custom programs.”

Napster and iVillage are two sites currently featuring ads implemented with DART Motif for Flash-in-Flash to introduce engaging advertisements.

Tags: DART, doubleclick and rich_media

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