Dell Launches Corporate Blog, Receives Backlash
There are few things that computer maker Dell gets harped on by bloggers more than its customer service. In order to connect more with its customers, Dell has created a corporate blogging site that promises to crack the company open and let customers see what Dell employees are up to. The site, called one2one: Direct Conversations with Dell, was inspired by other corporate blogs like GM’s FastLane blog, the Official Google Blog, and Microsoft’s Channel 9 video site. Dell has already posted a few Channel 9-like video interviews with Dell support personnel.
Upon launch, the site immediately caught flack from the blogosphere late last week for its PR-like posts. Well-known Dell critic Jeff Jarvis of BuzzMachine wrote that “this is as much a conversation as yelling at a brick wall.” Other bloggers like Robert Scoble of Scobelizer recognized Dell’s unfamiliarity with the blogging space and offered some constructive criticism.
Dell followed up critics earlier this week with a post from Lionel Menchaca, Dell’s Digital Media Manager, which addressed the thoughts of other bloggers and thanked Jeff for his comments. As corporate blogs go, one2one is still green. Steve Rubel of Micro Persuasion called the blog’s launch a missed opportunity. But he also added a word of encouragement, “Cmon Dell. We know you’re bigger than this. Join us. Be real. Walk the talk.”
Article Sponsor
More News
Latest News
- Readers weigh in on ATT, ad networks and the iPhone July 2nd 2009 ADOTAS — In our weekly poll, readers overwhelmingly said that [...] more »
- Hiring, promotions, location, partnerships and product news July 2nd 2009 ADOTAS — Internet Oldtimers Foundation, Jumptap, eXelate, Kampyle, The Digital [...] more »
- OPA large ad units unfurl across the web July 1st 2009 ADOTAS — The Online Publishers Association said a group of [...] more »
- Email spam in June worst since 2007 July 1st 2009 ADOTAS — MessageLabs Intelligence released its numbers for June, and [...] more »
- Joost becomes YouTube roadkill, starts layoffs July 1st 2009 ADOTAS — Despite reworking its technology to work in a [...] more »
- Ad networks, not websites, choked on Michael Jackson news July 1st 2009 ADOTAS — The news of the pop star’s death saw [...] more »
- StrongMail doubling down on social media, buys PopularMedia July 1st 2009 ADOTAS — StrongMail has announced that it acquired PopularMedia, a [...] more »
-
Loading ...
Spotlight
Trust Me – I’m a Professional … SEOADOTAS — At WebMetro we typically provide SEO Action Plans as part of campaigns. As the name implies, an SEO [...] more...
Features
- Automakers Need to Become Better Conversationalists July 2nd 2009
- Affiliates can win in the media buy game July 2nd 2009
- Crowd-Sourced Ads: A Measured Response June 28th 2009
- Is the government coming for you? June 28th 2009
- Customer Loyalty: How to Earn It June 25th 2009
Reader Favorites
Layoff Tracker
- AOL - 700
- Apple - 50
- Clear Channel - 2,800 total (1,000 currently)
- Google - 340
- IBM - more than 7,800
- Joost - about 90
- MySpace - in June, about 720
- World Avenue - 30 percent of workforce
- Yahoo - 2,220 total, about 700 currently
- Zango - closes, about 90, in addition to earlier layoffs
Classifieds
Recent Comments
- Josette Davids: Great article and an amazing time was had by all at this event. I'm an
- Mike Poserina: There is also a tragic flaw rumored in Bing's ad placement engine. When resolved,
- Andy: Erin, Never mind the commenters who can only see the negative side of things. I thank you
- pkohler: We've also noticed that ads frequently adversely affects the performance of a Web page. As
