Blastro Networks to Stream UMG Videos
Blastro, an ad-supported site that streams music videos, animations, and movie trailers, has signed a deal with the Universal Music Group (UMG) to stream videos from Universal artists like 50 Cent, Mariah Carey, Eminem, Godsmack and U2. The Blastro Network consists of Blastro.com for hip-hop, R&B and Latin music, and Roxwel.com for rock and pop. Pre-roll streaming video ads appear before each music video, and the in-page video player is surrounded by animated banner ads.
“Seeing the numbers grow reinforces that we deliver what music fans want,” said Blastro co-founder Fletcher Lee in a statement. “Blastro offers larger viewing windows with no registration required. Those who opt to register can receive 700K streams. And with the addition of Universal Music Group, the list of hip-hop, rock, pop, R&B, Latin and country artists on our sites grows even larger.”
Blastro features content from both mainstream and independent labels. In May, the number of Blastro Network visitors hit 2.1 million and the network delivered 9.6 million video ads. Current Blastro advertisers include American Express, Miramax, Microsoft, Reebok, and major auto manufacturers.
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