1) Truthful, or at least valuable
2) Easy to access whenever/wherever you like
3) Entertaining.

We have discovered that, in order for our content to resonate with its viewers, being truthful is even more important than being entertaining, at least when it comes to user retention versus initial user acquisition.

While our host is a Latin Supermodel (Estelle Reyna)and hence “entertaining” at least to most male viewers, the primary comment people make about our content (from males and females) is about how down-to-earth Estelle appears and how well viewers relate to her because of that. TRUST is what creates loyal user bases, in any industry. The lifetime value of a customer is what really counts and grows the bottom line. There is no value without trust.