24/7 Upgrades SEM Tool


Online marketing network 24/7 Real Media has released a new version of its SEM package, Decide DNA 6, which aims to help search marketers make sense of the sometimes arcane practices of search marketing. 24/7 designed the new system for maximum flexibility so it can adapt to the new, often hidden, search algorithm additions regularly released by the major search and comparison shopping engines.

24/7 hopes to capitalize on the growing number of vendors and publishers using search marketing. According to JupiterResearch, the number of search marketers with annual revenues of over $15 million has risen by nearly 12% since last year, while the use of bid management and search analytics tools has risen by nearly 7%.

“The flexibility we built into the new Decide DNA 6 platform allows us to anticipate and quickly respond to the constantly shifting feature sets of major search, content and shopping engines around the world so that our customers experience fewer disruptions to their SEM campaigns,” said David Adel, 24/7’s advertiser solutions product manager in a statement, “In addition to this sophistication and responsiveness, Decide DNA 6 delivers the largest global reach of any SEM platform.”

DNA 6 includes SEO, bid management, paid placement, and paid inclusion tools. It can handle millions of keywords, multiple search engines, and multiple languages for international campaigns.


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