Yahoo HotJobs Offers New Advertising Tools
Yahoo! HotJobs has extended its suite of job listing products with the launch of the Yahoo Recruitment Advertising (YRA) program. Since job seekers rely on Yahoo for various daily activities from email to stock quotes, YRA aims to help employers and staffing agencies find candidates across the Network using its know-how in search and graphical advertising.
With Yahoo Network Advertising, recruiters can promote career opportunities in other Yahoo properties like Finance, Mail, or News, and can possibly expand their presence in algorithmic search results with Search Submit Pro. They can also bid on keywords to get placements on relevant search results pages using Yahoo Sponsored Search.
“Yahoo! provides one of the most engaged and valuable audiences on the Web,” said Dan Finnigan, Yahoo Executive VP and General Manager in a statement. “We are leveraging that audience to present employment opportunities to a targeted group of passive job candidates.”
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