VNU Goes Live with Internet Broadcasting Service
B2C publisher VNU Business Publications Ltd, the London-based publishing arm of VNU Business Media Europe, today announced the launch of VNU On Air, its new portfolio of Internet-delivered audio and video content.
VNU On Air will incorporate a mix of up-to-date news, product and technology know-how, and high level industry discussion and debate—all aimed at the four million users per month of VNU’s 20 on and offline brands in the UK including The Inquirer, vnunet.com, Computing, IT Week, Accountancy Age, Computeractive and CRN. The programming delivered through these new video and audio packages is targeted at the company’s three core audiences; B2B IT buyers, consumer technology users and financial management professionals.
“VNU On Air represents the first time a European B2B print publisher has launched audio and video services with dedicated in-house studio and theatre facilities to create a total media solution. The move will enable the company to take advantage of innovations such as vod-, pod- and webcasting, and increase the value it provides to both its information subscribers and its advertising partners,” said Ruud Bakker, CEO of VNU Business Media Europe, in a press statement.
VNU On Air is broadcast through four studios and a theatre space suitable for seating up to 100 people and staging events for later events. The studios are fully equipped to deliver live-to-air and streamed content in a variety of packages including vidcasts, podcasts, news broadcasts, seminars, conference reports, and video product reviews. VNU’s On Air content will also be produced in HD quality during launch.
The VNU On Air launch will be supported by an advertising campaign in the trade press and within VNU’s titles.
Article Sponsor
More News
Reader Comments.
No comments yet
Leave a Comment
Latest News
- Former AOL Exec Launches Online Film Site July 18th 2008
- Study: 75% of Companies To Boost Digital Ad Spend July 18th 2008
- Google, Microsoft Woes Ascend as Stock Plunges July 18th 2008
- WebTrends’s New Tool Tracks Video Engagement July 18th 2008
- Google Snags Contextual Ad Co. for $140M July 18th 2008
- Become.com Scores $8 Million July 18th 2008
- ValueClick Cuts Fiscal Outlook: Staff Next? July 17th 2008
- YouTube Goes to Hollywood July 17th 2008
Features
- Four Steps To Lead Generation Success: Parts 3, 4 July 18th 2008
- Market Mayhem July 17th 2008
- Why Your Digital Reputation Is Important July 16th 2008
- Goodmail: Video-in-Email the Next Goldmine July 15th 2008
- Can SMS Get McCain Elected? July 14th 2008
Spotlight
Goodmail: Video-in-Email the Next GoldmineADOTAS EXCLUSIVE — Email marketing can be both effective and controversial. As a marketer, this is a great opportunity to [...] more...
Reader Favorites
Classifieds
Most Commented
- Why Top Publishers Bash Ad Networks (7)
- Google Sucks: Why It Might Be a Good Thing (7)
- Serious Software Bugs Reported in iPhones (6)
- No Recession For Online Advertising, Promise (4)
- Raiders Of The Lost ROI (4)
- “Cheaper” iPhone Prompts Deceptive Pricing War (4)
- Peer39 Scores $8M, Unveils Semantic Ad Platform (4)
- Why CMOs Can’t Keep Their Jobs (3)
