Vive Network Launches BigAdMart Ad Marketplace
Vive Network has announced the launch of the BigAdMart.com Ad Marketplace, an online, self-serve advertising marketplace to help foster new relationships between ad buyers and publishers in the sale of interactive and traditional web media advertisements. The open marketplace allows publishers to directly influence advertisers for serving rich media ad placements, like video ads and traditional banner and text ads, thus leveraging their quality audience and contents. It also allows publishers to set their own rate structures and establish different ad zones and categories. “Our goal is to offer the most effective one-stop shop for buyers and sellers of online advertising,” said David Lee, President of Vive Network.
With BigAdMart.com, advertisers and media buyers can upload creative multimedia, search for publishers that meet their campaign profile, and review ad performance, as well. Along with comprehensive stats reporting, the BigAdMart.com Ad Marketplace features online payment and processing, along with demographic targeting ability.
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