News

Vibrant Media Launches IntelliTXT Video

Written on: Jun 12, 2006
Author: Sarah Novotny |
: Share; Vibrant Media Launches IntelliTXT Video

Vibrant Media, creator of the green, double-underlined IntelliTXT in-text advertising tool, announced today the launch of IntelliTXT VIDEO, which delivers rich media creative within an in-text ad unit. This new service brings the targeting and measurability of IntelliTXT and merges it with the awareness and branding capabilities of video advertising.

IntelliTXT VIDEO ads improve on Vibrant’s existing service, which offers user-initiated text ads that appeared in a small window when the user demonstrated interest by mousing-over a double-underlined word or phrase. Only now, IntelliTXT VIDEO ads offer advertisers the ability to include video with audio, Flash, or static images such as logos.

“Advertisers recognize the potential for video advertising on the Internet, but delivering video through banners, interstitials and pre-roll has only added to the noise of the Web,” said Doug Stevenson, co-founder and CEO of Vibrant Media, in a press statement. “IntelliTXT VIDEO is the only rich media-enabled medium that lets users decide which topics they’d like to view advertisements on. This provides immense value to advertisers looking to engage a highly targeted audience with their most effective creative for branding and awareness.”

According to 2006 comScore stats, IntelliTXT VIDEO campaigns give advertisers access to 65 million unique users worldwide

Vibrant Media is currently running IntelliTXT campaigns across more than 1,000 publishers worldwide, and has expanded its global presence to deliver IntelliTXT in seven languages. The company analyzes 500 billion words and manages four billion words each month for top advertisers including Microsoft, Sony, Nike, Intel and Warner Brothers.

Reader Comments.

I find this new form of IntelliTXT advertising extremely annoying and have launched a full scale effort against it, including a link to the sources e-mail contact so that my readers can easily express their frustrations as well.

Posted by James W Bush | 5:24 pm on September 13, 2006.

Tags: in-text_advertising, intellitext, streaming_video and vibrant_media

More News

Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?
Mobile. Smart devices have become standard, and advertising is only going to become more creative there.

Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.

Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.

Tempting as it might be, I don't want to get too involved in one aspect.

See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

View Results
Loading ...

Polls Archive

Latest News

Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »

Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »

News Archive

Features

How Social Targeting Can Lead to Discovery February 7th 2012
Video: “The Future of Engagement” Looks at Audi’s #solongvampires Campaign February 7th 2012
Three Best Practices for Increasing Subscriber Engagement February 7th 2012
Reaching the Multi-Tasker in 2012 February 6th 2012
Fuel Social Conversation with Web Content February 6th 2012

Features Archive

Spotlight

Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

Adotas

Where media buyers start online

Navigation

Supplementary Navigation