Vendare Merges with Netblue
Online marketing firm Vendare and performance marketing company Netblue have agreed to merge, pending stockholder approval. Vendare provides advertising, promotion, and marketing services for web publishers, and reaches more than 120 million customers a month.
Netblue, formerly known as YFDirect, provides many of the same services. It specializes in performance-based marketing for advertisers, and does everything from microsites to lead generation through consumer profile matching. Netblue is also known for its incentive marketing solutions, managing campaigns across more than 2000 different sources in the process.
The company resulting from the merger will be tentatively known as VendareNetblue, until it chooses another name later in the year. “Combining Netblue’s innovative product platform with Vendare’s advertising and affiliate networks and strong email capabilities creates a powerful solution for advertisers,” said Vendare CEO Linda Fayne Levinson in a statement, “With these compelling assets, VendareNetblue will be the best place for advertisers looking for results online.”
Art Shaw, current CEO of Netblue, will become CEO of VendareNetble, while Vendare CEO Levinson will head the board of directors. The merger is expected to be approved by the stockholders some time in July.
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