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Unique Digital Offers Buying/Planning Tool

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Jun 2, 2006 

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Sarah Novotny  |

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Unique Digital Offers Buying/Planning Tool

UK-based digital media agency Unique Digital announced the launch of online buying and planning tool Brand Gauge. The agency, whose clients include such names as Barclay’s and Sainsbury’s, hopes the new product offering will help marketers more accurately appropriate their online ad spending.

“It has generally been accepted that the industry is behind in agreeing a common set of metrics to ensure accountability for online brand advertising,” says Simon Burgess, managing partner at Unique Digital. “Unique feels that it cannot wait for the industry to solve these issues and has forged ahead with a system that includes traditional methods as well as new ones to overturn perceived barriers.”

As part of Brand Gauge’s features, the service weights factors like competitive activity and creative strategy, account consumer proposition, in addition to incorporating post-campaign brand research.

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