snap2eyes Rolls Out the Tristitial
The online advertising company snap2eyes has announced the release of Tristitial, the Internet’s first multi-banner, multi-advertiser rich media ad format.The new format was inspired by the rotating billboards of outdoor advertising, initially appearing as a banner ad for a few seconds before softly and gradually flipping the tiles from left to right into the second banner ad, and then the third, in a repeating cycle.
Tristitial’s appeal lies not only in that it attracts the viewer by using unique, eye-catching animation, but it also allows publishers and ad networks to sell their existing ad space inventory to three times as many advertisers at a discount of up to seventy percent on the “cost per thousand” ad impressions (CPM) paid by each advertiser. Because three advertisers can appear in the same, shared ad space, an original CPM of $30 for one advertiser, for example, can be reduced to $15 for each of the three, encouraging advertisers to purchase the space while generating greater revenue for the publisher or ad network.Tristitial allows for dramatic price flexibility to ensure that none of the ad space inventory remains unsold.
The new ad format also increases the appeal of the “cost per click pricing model,” as the internet user is three times more likely to click on one of the ads.Tristitial can also use three different banners from the same ad campaign to supply brand messaging, company or product information, and special promotions, thus accomplishing several objectives in a single space.
Reader Comments.
For a more detailed article about the problem of ad inventory shortages in general and how the Tristitial provides one of several possible solutions, see: http://www.snap2eyes.com/docs/articles/ad_inventory_shortage.aspx
For a more detailed article about the problem of ad inventory shortages in general and how the Tristitial provides one of several possible solutions, see: http://www.snap2eyes.com/docs/articles/ad_inventory_shortage.aspx
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