Senate Candidate Selects Viewpoint for Rich Media Ads
U.S. Senate challenger Mike McGavick from Washington state has chosen to use Unicast, the advertising division on online marketing provider Viewpoint, to power the online rich media arm of his campaign. Unicast, developers of some of the original rich media advertising in 1998, have put together three rich media video ads for the McGavick campaign, based on McGavick’s broadcast TV ads. During an initial testing phase, all three ads will be shown at the same rate. Unicast will then optimize the online campaign according to audience response.
“We knew that an online presence was a critical element of our campaign strategy, but we didn’t have extensive experience in this space to do it on our own,” said Dan Brady, McGavick’s campaign manager. “Unicast has helped us to leverage the power of web to reach Washington voters. Unicast has played a key role in enhancing our outreach efforts not only by developing a compelling ad for online audiences but also by helping us to effectively target voters on the web.”
McGavick’s rich media ads are currently running on local Washington media web sites affiliated with local and network TV stations and newspapers. Ads are also running on national sites like FoxNews.com and DrudgeReport.com on a geo-targeted basis.
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