Report: Mobile Marketing May Hit 10 in 2010
According to a new report released by the Shosteck Group, the mobile advertising industry will be worth $10 billion dollars by 2010. Shosteck points out the three advantages that mobile has over other forms of advertising: the ability to target ads by location, the ability to personalize ads to a particular user, and the ability to run time-sensitive campaigns.
The report points out the increasing availability of multimedia phones, the public’s increasing interest in mobile multimedia content, and the growing number of mobile services, which have led to the increasing appeal of mobile as an advertising platform.
“We believe that mobile advertising will be a necessary driver for the development and commercialization of the mobile Internet, just as online advertising has been for the ‘fixed’ Internet to-date,” said John Darnbrough, one of The Shosteck Group’s senior associates in a statement, “It is our view that the two — mobile advertising and mobile content — are inextricably linked. The success of one will enable the success of the other and vice versa.”
The study, entitled “Two Sides to Every Story: Is Mobile Advertising Good for Mobile?” says that the industry could grow to as much as $9.6 billion by 2010 under ideal conditions. But it also says that mobile providers, phone manufacturers, content providers and advertisers need to be able to cooperate effectively.
“Given the immaturity of this market, the fickleness and impatience of consumers, and the complexities and politics of the telecoms industry, we believe the next two years will be critical as other technology and market trends could prove to be barriers to the anticipated growth of this market,” added Darnbrough.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
- Being Social Can Give You Viruses… New Scare March 18th 2010 ADOTAS – McAfee Inc. has come out with some bad [...] more »
- AppNexus Officially Launches Ad Platform Fueling the Real-Time Bidding Revolution in Display Advertising March 17th 2010 ADOTAS – AppNexus announced the launch of its advanced ad [...] more »
- Discovery Communications Partners With Pointroll to Launch DIG@TORIAL March 17th 2010 ADOTAS – PointRoll, a subsidiary of Gannett Co., Inc., has [...] more »
- Evolve Umbrella Planted in the Pub Garden March 17th 2010 ADOTAS – Marvel is a great brand and Marvel.com is [...] more »
Features
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
- Secret Salsa Recipe: The Best Digital Marketing Mix March 11th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
Reader Favorites
Classifieds
- Sr Director, Marketing Services
- Senior Web Analyst
- Account Director
- Director of Analytics
- Manager, Business and Trade Media Relations
Recent Comments
- Jedd Gould: I think you miss the point. Publications have to charge because the content most are
- Gavin Dunaway: They're similar, but Ning is more a competitor to Facebook and MySpace while StumbleUpon considers
- Steve Feldman: Does StumbleUpon compete with and does essentially what Ning networks does?
- Bulent: I wonder how many of the clients would accept a media plan, that would -as
