Report: Mobile Marketing May Hit 10 in 2010
According to a new report released by the Shosteck Group, the mobile advertising industry will be worth $10 billion dollars by 2010. Shosteck points out the three advantages that mobile has over other forms of advertising: the ability to target ads by location, the ability to personalize ads to a particular user, and the ability to run time-sensitive campaigns.
The report points out the increasing availability of multimedia phones, the public’s increasing interest in mobile multimedia content, and the growing number of mobile services, which have led to the increasing appeal of mobile as an advertising platform.
“We believe that mobile advertising will be a necessary driver for the development and commercialization of the mobile Internet, just as online advertising has been for the ‘fixed’ Internet to-date,” said John Darnbrough, one of The Shosteck Group’s senior associates in a statement, “It is our view that the two — mobile advertising and mobile content — are inextricably linked. The success of one will enable the success of the other and vice versa.”
The study, entitled “Two Sides to Every Story: Is Mobile Advertising Good for Mobile?” says that the industry could grow to as much as $9.6 billion by 2010 under ideal conditions. But it also says that mobile providers, phone manufacturers, content providers and advertisers need to be able to cooperate effectively.
“Given the immaturity of this market, the fickleness and impatience of consumers, and the complexities and politics of the telecoms industry, we believe the next two years will be critical as other technology and market trends could prove to be barriers to the anticipated growth of this market,” added Darnbrough.
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