qtags Sets Advertiser Lineup for Times Square Program
Following the announcement of its GoodyBag program last week, text-based advertising service qtags has signed a total of 14 national and local advertisers to participate in the Goodybag New York City, which kicks off in Times Square in July.
National restaurant chain Applebees, music retailer FYE and the Renaissance Hotel Las Vegas lead the list of participants.
qtags’ GoodyBag program delivers promotional offers via a spam-free, no-charge shortcode program. Commuters and visitors to Times Square will be encouraged to text “nycgoody” to 78247 (q-t-a-g-s) via five-second spots shown on the Port Authority’s 32-foot by 38-foot digital video board.
Each time the word is texted, a different advertiser’s 145-character message will be sent to the texter’s mobile phone providing a special “goody,” such as a coupon, unique weblink or other interactive offer.
Other participants in the program include Mobo, Tossed Restaurant, Just Pet Strollers, Diva Marketing, Musical Kisses, The Home Office Store, Greenlight Search, Sam Flax Stores, White Trash T-Shirts, Cowboys and Indians magazine and Dursos NYC Catering.
Article Sponsor
More News
Reader Comments.
No comments yet
Leave a Comment
Spotlight
Goodmail: Video-in-Email the Next GoldmineADOTAS EXCLUSIVE — Email marketing can be both effective and controversial. As a marketer, this is a great opportunity to [...] more...
Latest News
- Former AOL Exec Launches Online Film Site July 18th 2008
- Study: 75% of Companies To Boost Digital Ad Spend July 18th 2008
- Google, Microsoft Woes Ascend as Stock Plunges July 18th 2008
- WebTrends’s New Tool Tracks Video Engagement July 18th 2008
- Google Snags Contextual Ad Co. for $140M July 18th 2008
- Become.com Scores $8 Million July 18th 2008
- ValueClick Cuts Fiscal Outlook: Staff Next? July 17th 2008
- YouTube Goes to Hollywood July 17th 2008
Features
- Four Steps To Lead Generation Success: Parts 3, 4 July 18th 2008
- Market Mayhem July 17th 2008
- Why Your Digital Reputation Is Important July 16th 2008
- Goodmail: Video-in-Email the Next Goldmine July 15th 2008
- Can SMS Get McCain Elected? July 14th 2008
Reader Favorites
Classifieds
Most Commented
- Why Top Publishers Bash Ad Networks (7)
- Google Sucks: Why It Might Be a Good Thing (7)
- Serious Software Bugs Reported in iPhones (6)
- No Recession For Online Advertising, Promise (4)
- Raiders Of The Lost ROI (4)
- “Cheaper” iPhone Prompts Deceptive Pricing War (4)
- Peer39 Scores $8M, Unveils Semantic Ad Platform (4)
- Why CMOs Can’t Keep Their Jobs (3)
