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qtags Ad Program Set to Premiere in Times Square

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Jun 6, 2006 

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Sarah Novotny  |

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qtags Ad Program Set to Premiere in Times Square

qtags, a spam-free text advertising service, has created a new advertising program called GoodyBag that delivers promotional offers via a spam-free, no-charge shortcode program. The GoodyBag program will make its debut in NYC’s Times Square on a 32-foot by 38-foot digital video board and will feature national and regional advertisers. The board is part of the Smart Sign Media digital advertising network.

According to the release, the GoodyBag ad program is unique because it hosts multiple advertising messages in a single text word. Each time the word is texted, a different advertiser’s 145-character message will be sent to the texter’s mobile phone, offering a special “goody.”

The program’s premier will display “text ‘nycgoody’ to: 78247 for Special Offers” and run as a five-second spot, 500 times a day starting in July. A sneak preview of the GoodyBag program is running this week until the 9^th during the Mobile Marketing and Digital Advertising shows scheduled for the Marriott Marquis Times Square.

“This is a fun, affordable way for advertisers to participate in interactive marketing and offer customers a reward at the same time,” says Allison Gower, qtags president and co-founder in a statement. “More than 39 million NYC residents and visitors pass by the Port Authority digital sign each month, and the GoodyBag program gives companies unprecedented access to them at a fraction of the cost of traditional advertising.”

Tags: campaigns, display_advertising, New_York, qtags and text_advertising

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