Oddcast Nabs $4 Million in Funding
Everyone loves the talking heads. Especially Oddcast, Union Square Ventures, and Japanese trading company ITOCHU. Oddcast creates online talking animated avatars used by more than 5,500 small, medium, and large b2b and b2c companies as anything from virtual salespeople and marketers to virtual instructors and customer service representatives. They just received $4 million in series D funding, mostly from New York-based Union Square Ventures, but also from ITOCHU, an existing Oddcast shareholder.
Oddcast will use the extra $4 million to expand into the consumer and mobile markets, and to reinforce their position in the b2b market. “Oddcast pioneered many of the most creative uses of avatars on the web,” said Brad Burnham, managing director of Union Square Ventures in a statement. “They are innovators in viral marketing for major brand advertisers including ESPN, Bratz, and the recently successful Monk-e- Mail Career Builder campaign. We would not be surprised if one day soon, young people put the same energy into their avatars that they put into their social network profiles. We are thrilled to be working with the Oddcast team to make that possible”
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