Netflix Implements Banner Ads
Online DVD rental service Netflix has launched banner advertising on its home page. Campaign du jour: ads for Sony Pictures Entertainment’s upcoming animated movie Monster House. For the next three days, Sony Pictures will be the exclusive advertiser on Netflix.
Each Monster House banner features a different character from the movie. The Monster House banner campaign currently has the run of the site, and individual banners will rotate, treating the visitor to different ads (and a different characters) each time the page loads. “Launching banner advertising is the next logical step in the evolution and expansion of our advertising program,” said Netflix’s VP of ad sales, Peggy Fry in a statement.
Netflix partnered with Sony Pictures previously on a print campaign for various films like “Memoirs of a Geisha” and the recently released “The Da Vinci Code,” on Netflix’s red delivery envelopes. Still, this is the first time that ads have appeared on the Netflix site. Netflix currently has more than 4.9 million subscribers, all of whom visit the web site. Advertisers can target customers according to their rental and rating history, and can coordinate Netflix banner and envelope ads.
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