NeoMedia Signs Mobile Marketing Deal With PaperClick
NeoMedia Technologies has signed an agreement withChina-based Jinche YingYang Auto Technological Services, Ltd. of Beijing to introduce and market its PaperClick technology in China. PaperClick provides the means for consumer-oriented companies and enterprise organizations to link their products and services directly to specific relevant Web pages on the Mobile Internet. Camera phones and PDA’s enabled with the service can click on barcodes with their handset’s cameras or enter a brand name, keyword, or UPC-digits in the Go-Window to access information, coupons, tickets, advertisements, and much more, via the mobile Internet.
NeoMedia has entered the agreement based on Asia’s position as the recognized worldwide leader in accessing the mobile Internet. The company’s chief scientist and co-creator of PaperClick Kevin Hunter explained that, “Camera cell phones and PDA’s are omnipresent in China, clearly demonstrating how the country has embraced handheld-based mobile applications as part and parcel of everyday life for consumers and business alike.” Martin Copus, NeoMedia’s COO and head of its mobile business unit, added that, “China has the world’s largest cell phone market, with about one-fifth of the world’s cell phones and a million new subscribers coming on every month.” NeoMedia and Beijing Sino-U.S. Jinche are working together to find other partners who will bring PaperClick and other NeoMedia technologies to the Asian country.
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