NBC to Air TV Promos on YouTube
This fall, YouTube visitors may experience a different kind of video popping up on their favorite video-sharing site. NBC will be promoting its fall broadcast lineup on YouTube with clips promoting shows like “The Office.”
NBC will have an official “NBC Channel” on YouTube that will feature all its promotional content. Starting next year, NBC will also upload longer video clips and promos for prime time and late night shows like Saturday Night Live and The Tonight Show. YouTube will be promoting NBC’s videos throughout the rest of its site.
“The YouTube and NBC partnership symbolizes what can happen when traditional media companies and new media companies find common ground,” said NBC’s CMO John Miller in a statement. “YouTube is the perfect online media partner to promote NBC’s marquee entertainment to their audience and explore new and creative ways to harness the power of viral video in a manner that respects copyrights.”
To go along with the launch of its YouTube channel, NBC has launched a contest promoting “The Office.” Users are encouraged to create their own 20-second videos promoting The Office and upload them to YouTube. The promotion runs through July 21st, and the winning clip will air on TV alongside “The Office” in August.
Article Sponsor
More News
Reader Comments.
No comments yet
Leave a Comment
Latest News
- Jivox Reels in Two New Ad Partners November 20th 2008
- Report: Online Marketing Budgets Grew in ’08 November 20th 2008
- Google’s Lively? Not So Much. November 20th 2008
- New Yahoo CEO Must Be Willing To Do Microsoft Deal November 19th 2008
- Trulia, Placecast Partner on Geo-Targeted Ads November 19th 2008
- Pixsy Adds Five New Publishers to Video Network November 19th 2008
- RTC Unveils Personalized Video Solutions for U.S. Market November 19th 2008
- Apptera Rakes in $10.5M, Appoints Former Yahoo Exec to Board November 19th 2008
Features
- How Google Is Jeopardizing Search Biz November 19th 2008
- Click Fraud To Shape Ad Decisions in 2009 November 18th 2008
- Got Game Ads? Why You Need Them NOW November 17th 2008
- Marketing on the Chopping Block: Tips for Survival November 14th 2008
- Mergers and Hackquisitions November 13th 2008
Spotlight
Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...
Reader Favorites
Classifieds
Most Commented
- Targeting Is the Ad Network "Killer App" (7)
- Study: Blogs Beat Social Networks on Purchase Influence (5)
- Vengence is Mine Saith Ballmer (4)
- Marketing Secrets of an Online “Lurker” (3)
- Self-Serve Ad Exchange: This Century's Strowger Switch? (3)
- Federal Bailout Proposed for Online Ad Industry (3)
- What Obama's Win Means for Advertisers (3)
- The Coming eRevolution in Online Marketing (2)
