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Microsoft Rolls Out Windows Live Messenger

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Jun 20, 2006 

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Sarah Novotny  |

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Microsoft Rolls Out Windows Live Messenger

In its continuing effort to reap a larger share of online advertising revenue, Microsoft launched its newly branded instant messaging system, Windows Live Messenger, on Monday.

Messenger joins Microsoft’s suite of Windows Live services, which includes e-mail, search, mapping and social networking, which as a whole aim to unite the company’s various Web programs under a unified brand so the software leader can better compete against Yahoo and Google in the growing online advertising market.

Windows Live Messenger builds on top of Microsoft’s MSN Messenger — used by 240 million people worldwide — and offers free PC-to-PC calls, inexpensive calls to ordinary phones from the PC and video conferencing using Web cameras.

The messaging system has been in beta since December 2005, according to Reuters. Most of Microsoft’s Windows Live services are still in the public testing stage, but the company said it plans to roll out more than 20 new Windows Live services over the next year.

“Windows Live is a huge growth opportunity for Microsoft. The online advertising opportunity will be a big growth driver for Microsoft in the coming years as the market continues to expand,” said Martin Taylor, Microsoft corporate vice president for Windows Live and MSN marketing, in a statement.

Other features of Windows Live Messenger include a file-sharing folder to more easily distribute photos or files to people on the user’s contact list, as well as Windows Live Contacts, a feature that allows users to share and subscribe to their friends’ contact list so details are always up to date.

Microsoft also plans to integrate the new messenger with its other Windows Live services.

Tags: instant_messaging, microsoft and windows_live

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