Left Behind Inks In-Game Ad Deal with Double Fusion


Left Behind Games Inc, a game publisher dedicated to perpetuating “positive” values, has partnered with in-game advertising provider Double Fusion for ads and product placement.

Set in New York City, and expected to be released in late 2006, Left Behind: Eternal Forces is a real-time-strategy PC game based on the blockbuster Left Behind book series, about life before and after the Apocalypse.

Before the actual development of the game began, Left Behind Games shot thousands of photos in the streets of New York City. As a result, advertising secured by Double Fusion will be integrated on the billboards and video screens that actually exist in the Big Apple, in Times Square and other well-known sections of the city.

“We love the idea of the video screens in Times Square displaying current advertising, actually contributing to the realism that gamers expect to see in a pseudo-futuristic New York City,” said Troy Lyndon, CEO and co-founder of Left Behind Games.

Advertising will be integrated directly into the game, capitalizing on the capabilities of the Double Fusion software and services platform. The platform allows advertisements to be dynamically changed and updated within the title, in a fully trackable and measurable fashion, and supports 3D and video advertising placement opportunities as well as billboards and other static graphic images. The Left Behind title is expected to reach male and female gamers between the ages of 13 and 34 in the games medium which provides advertisers with a deeply invested audience committed to family values.

“Left Behind: Eternal Forces has all the marks of a top hit – great single- and multi-player game play, great distribution, and a great story based on the hugely popular Left Behind book series,” said Jonathan Epstein, president and CEO of Double Fusion, in a press statement. “The title offers a tremendous platform for advertisers, both mainstream and faith-based, to reach the gaming audience in a family-friendly environment.”


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