Klipmart to Open up Shop in UK
Online video solutions provider Klipmart announced today that it has opened an office in London as it seeks to expand its business to the UK and Europe.
Becca Ratcliffe, who worked at Klipmart’s New York hub several years ago and just left Grey London where she was Account Manager will head the UK office and oversee Klipmart’s overseas expansion.
“Klipmart will extend our US top end relationships with agencies, advertisers, and publishers first here in the UK, then to other European nations in the near future,” says Ratcliffe in a statement.
Online video is exploding in the US for both content and advertising as users are rapidly embracing broadband connectivity. According to Jupiter Research, 68% of US homes online access the Internet through a broadband connection, translating into roughly about 40% of the total US online audience. In the UK, for example, the 18-24 audience is also spending more time with the computer than with television.
“We have seen an extraordinary jump in our business with near every industry category deploying online video advertising,” adds Rick Kleczkowski, Senior Vice President of Business Development for Klipmart. “Early adapters such as movies, music and gaming have upped their spending and we are seeing increased use of online video from consumer products, auto, travel, publishing, financial service, technology, etc. as advertisers realize that online is squeezing out the use of other, traditional media. This trend is occurring in The UK & Europe as well.”
Article Sponsor
More News
Reader Comments.
From whence the seed was planted,Chris
Young with his talented and determined
staff have grown Klipmart and themselves
into burgeoning branches of excellence.
Ephemerality was not in Klipmart’s
equation and it’s soaring success is
proof positive of it’s perennial
performance within the multiformity
of Media advancement and interactivity
of global communications.
Congratulations and continued success,
John Perkovich
Pittsburgh,Pa.
Leave a Comment
Features
- How Google Is Jeopardizing Search Biz November 19th 2008
- Click Fraud To Shape Ad Decisions in 2009 November 18th 2008
- Got Game Ads? Why You Need Them NOW November 17th 2008
- Marketing on the Chopping Block: Tips for Survival November 14th 2008
- Mergers and Hackquisitions November 13th 2008
Latest News
- Google’s Lively? Not So Much. November 20th 2008
- New Yahoo CEO Must Be Willing To Do Microsoft Deal November 19th 2008
- Trulia, Placecast Partner on Geo-Targeted Ads November 19th 2008
- Pixsy Adds Five New Publishers to Video Network November 19th 2008
- RTC Unveils Personalized Video Solutions for U.S. Market November 19th 2008
- Apptera Rakes in $10.5M, Appoints Former Yahoo Exec to Board November 19th 2008
- Tech Firms Turn to Social Media To Reach Consumers November 19th 2008
- Boxee Lands $4M for Media Center Product November 18th 2008
Spotlight
Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...
Reader Favorites
Classifieds
Most Commented
- Targeting Is the Ad Network "Killer App" (7)
- Study: Blogs Beat Social Networks on Purchase Influence (5)
- Vengence is Mine Saith Ballmer (4)
- Marketing Secrets of an Online “Lurker” (3)
- Self-Serve Ad Exchange: This Century's Strowger Switch? (3)
- Federal Bailout Proposed for Online Ad Industry (3)
- What Obama's Win Means for Advertisers (3)
- The Coming eRevolution in Online Marketing (2)
