Online video solutions provider Klipmart announced today that it has opened an office in London as it seeks to expand its business to the UK and Europe.
Becca Ratcliffe, who worked at Klipmart’s New York hub several years ago and just left Grey London where she was Account Manager will head the UK office and oversee Klipmart’s overseas expansion.
“Klipmart will extend our US top end relationships with agencies, advertisers, and publishers first here in the UK, then to other European nations in the near future,” says Ratcliffe in a statement.
Online video is exploding in the US for both content and advertising as users are rapidly embracing broadband connectivity. According to Jupiter Research, 68% of US homes online access the Internet through a broadband connection, translating into roughly about 40% of the total US online audience. In the UK, for example, the 18-24 audience is also spending more time with the computer than with television.
“We have seen an extraordinary jump in our business with near every industry category deploying online video advertising,” adds Rick Kleczkowski, Senior Vice President of Business Development for Klipmart. “Early adapters such as movies, music and gaming have upped their spending and we are seeing increased use of online video from consumer products, auto, travel, publishing, financial service, technology, etc. as advertisers realize that online is squeezing out the use of other, traditional media. This trend is occurring in The UK & Europe as well.”