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Jellyfish Releases Public Beta Search Engine

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Jun 26, 2006 

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Sarah Novotny  |

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Jellyfish Releases Public Beta Search Engine

Jellyfish, a comparison shopping engine that aims to reduce prices by sharing a percentage of advertising revenue that consumers generate, has unveiled the public beta of Jellyfish.com. The beta site will be open for business with over 5 million products from dozens of categories, which will continue to expand, and the company will be increasing the number of retailers as well.

The site matches up buyers and sellers in a patent-pending marketplace in which interruptive advertising is replaced with added value for online shoppers. At least half of the advertising revenue generated from each sale is shared with the consumer. Because retailers compete to get to the top of search rankings by increasing the amount of cash back that will be provided to consumers, Jellyfish hopes to maximize savings for the consumer.

“The Jellyfish model really levels the playing field for retailers,” said Adrienne Hartman, Internet Business Manager at ShoeMall.com. “With the transparent Jellyfish model, ShoeMall competes and the customer is more satisfied with her experience, knowing that she got the best price possible in the end.”

The method is similar to major Pay Per Click search engines, but those engines keep all of the monetary value the advertising competition generates.

“For advertising to survive in a world where the consumer has ultimate control, it must be directly valuable. That is the major shift we are making at Jellyfish; turning advertising dollars into added customer value that they seek out. Instead of Price Per Click (PPC), we call it Value Per Action (VPA),” added Mark McGuire, President of Jellyfish. “This system allows consumers to turn the tables on advertising, and make it work directly for them when they are shopping online.”

A full consumer launch for Jellyfish.com is scheduled for this Fall.

Tags: ecommerce, jellyfish, PPC and SEM

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