Pay Per Call advertising provider Ingenio announced today a partnership with Local Matters, Inc., provider of software and media services that enable Yellow Pages publishers and 411 service providers to expand their traditional service offerings, to integrate Pay Per Call listings on Local Matters’ AreaGuides.net network of websites.
The companies hope this move will assist in the convergence of voice and wireless and the Internet. Through the deal, Ingenio plans to gather more local leads from Local Matters.
“Ingenio Pay Per Call is a strong addition to our AreaGuides.net platform,” said Jeannette McClennan, chief marketing officer and executive vice president, media division, Local Matters said in a statement. “We think the Pay Per Call service Ingenio offers fits well with our efforts to deliver improved local content and search services to create a better consumer experience while providing additional revenue opportunities for local advertisers.”