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IGN.COM Turns on IGN TV

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Jun 13, 2006 

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Sarah Novotny  |

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IGN.COM Turns on IGN TV

News Corp-owned videogame/entertainment destination IGN.com announced Monday that it has expanded its offering with the launch of IGN TV, a new channel focusing on today’s hottest television shows for the 18-34 year-old male demographic.

The IGN.com TV channel (IGNTV.com) covers the world of television through feature stories, interviews with top stars, “what to watch” suggestions, and video clips. Visitors to the site will also have the opportunity to contribute to the dialogue through blogs, building out elements of fan pages for their favorite shows and by contributing entries to the site’s TV database.

“IGN.com’s move into daily coverage of television marks an exciting time for television fans. We have built a destination that brings the trusted voice and personality of IGN together with robust user tools, blogs, boards and a comprehensive user-controlled database,” said Steven Horn, publisher of IGN.com’s Entertainment Division, in a statement. “IGN TV is the place for the hardcore television fan to get info on their favorite shows, meet fellow fans, and participate in the news dialogue by using the tools to express their very own opinions.”

IGN is capitalizing on the fact that it statistically owns the largest concentrated audience of 18-34 year-old males, and hopes to become an even more comprehensive offering for their core audience with the launch of IGN TV. The channel will cover approximately 25 shows in deep detail with mini-sites created around each, staffed by confirmed television geeks who have been following the shows for years, with at least one massive feature each week that explores the world of television in greater detail.

To celebrate the launch of IGN TV, the site’s first major feature will be the “The TV Top 100,” a collection of quotes from 100 entertainment industry leaders about their favorite television memories. From June 12 through June 16, 20 people will be showcased each day, from writers to directors to musicians to stars of screens big and small. Each person will share thoughts about their favorite events, episodes, lines and series.

Notable names participating in the fete include Kate Bosworth, Brandon “Superman” Routh, John Goodman, Bruce Willis, Steve Buscemi, Carmen Electra, Anna Faris, Lindsay Lohan, Michael McKean, Zach Braff, Gary Shandling, Wolfgang Petersen, Henry Rollins, Brett Ratner, Wanda Sykes and others.

Tags: ign.com and TV_2.0

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