ICON is Now Vizi Media

Written on
Jun 14, 2006 
Sarah Novotny  |

Advertising and media representation company ICON Advertising Solutions is now known as Vizi Media. The new brand reflects the company’s partial restructuring, a new global vision, and an effort to expand into other forms of interactive marketing media like mobile and video.

“We have gone through enormous changes in the last year from representing a few core sites such as Marvel, to out-pacing our competitors by adding over fifteen premium branded publishers in key categories,” said CEO Pesach Lattin in a statement, “Our unique way of doing business, where we work hand-in-hand with the agencies to create media proposals that work for their clients, instead of just “selling them” have allowed us to become agencies’ best friends”

In addition to the new name and new focus, Vizi Media has also signed several new clients, including,, and “Interactive Advertising is no longer just about Websites and Banners,” added president Andrew Moskowitz, “but has become about different channels, verticals and platforms. We are the only media representation firm that allows agencies to buy across all these possibilities.”

Sarah Novotny is a contributing editor at Adotas. Sarah grew up in San Jose, California. Her educational and professional career have taken her to both Los Angeles and New York City where she received a B.F.A. from NYU. As a writer, Sarah has free-lanced for various publications focusing primarily on traditional advertising and media reviews. When not writing and editing for Adotas, Sarah is continuing her acting career in various theatrical and film/television productions.

Reader Comments.

You should put links to your stories main theme, for instance you wrote about TV2.0 but I had to use Google to find it. There’s many other examples I can use, because you never use links so we can see the site your article is about.

Posted by Dave | 12:34 pm on June 14, 2006.

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