IAC Advertising Signs Deal with Huffington Post
InterActiveCorp’s IAC Advertising Solutions has signed a deal with opinionated news and editorial group blog The Huffington Post. IAC Advertising will be the exclusive vendor of advertising on the Huffington Post, a publication that reaches more than 2 million visitors per month.
“The Huffington Post has an extremely influential audience and loyal readership and is a perfect partner for IAC Advertising Solutions,” said Mort Greenberg, IAC’s VP of sales in a statement, “Their fresh approach to blend unique ad programs onto their pages will help us capture the attention of media buyers, and offer great value for advertisers.”
InterActive Corp owns several notable Web properties, including Ask.com, Evite, LendingTree, and Match.com, all of which are represented by IAC Advertising Solutions. “This is a win-win for both companies,” added Huffington Post GM Sarah Bernard. “By combining the Huffington Post’s strengths and content, and IAC Advertising Solutions’ experience, relationships and online advertising infrastructure, we can take full advantage of our growing momentum moving into the second half of 2006.”
The Huffington Post was founded in May 2005, and has become one of the most linked-to blogs on the Internet.
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