IAB, Adweek Announce Judging Panel for 2006 MIXX Awards
The Interactive Advertising Bureau (IAB) and Adweek Magazine today announced the line-up of brand marketers who will serve as the judging panel for the 2006 MIXX Awards. The interactive advertising-devoted MIXX Awards is the only juried competition that recognizes excellence in both creativity and effectiveness.
The MIXX Awards recognizes the full spectrum of interactive platforms including the newly added broadband video and in-gaming categories as well as existing categories such as branding, direct response, mobile, iPTV, search, viral and others.
“The MIXX Awards is the Interactive industry’s award show,” says IAB CEO Greg Stuart in a statement. “We are proud to have such a distinguished award that acknowledges those marketers and their agencies that have truly leveraged the full extent of the medium by creating outstanding Interactive campaigns.”
The independent judging panel presiding over the 2006 event is comprised of top brand marketers and media figures, including Visa’s VP of Advertising and Emerging Media Platforms Jon Raj, IBM Worldwide Advertising VP Deidre Bigley, Brandweek editor Karen Benezra, Coca-Cola VP of Global Interactive Marketing Tim Kopp and David Adelman, Media Director for Johnson & Johnson. The rest of the lineup can be found at http://www.mixx-awards.com
The MIXX Awards are open to marketers and advertising agencies that have run Interactive marketing campaigns from April 1, 2005 through March 31, 2006. The deadline for submissions is August 4, 2006.
This year’s awards ceremony closes the MIXX Conference and Expo on September 26 at Gotham Hall in Manhattan. The evening, one of the official events of Advertising Week 2006, will honor the winners with a multimedia showcase at a gala dinner, hosted by comedian Richard Jeni.
Last year the Awards’ ultimate honor, Best In Show, went to McKinney for its “Art of the H3ist” campaign for Audi of America.
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