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Jordan Glogau has been involved with marketing and sales on the Internet since 1995. He has worked for a number of computer and Internet company like DEC, Sharp and IDT and presently at Haiku-Marketing.com. Jordan is involved in Search Engine and Internet Marketing for ecommerce, healthcare, real estate, financing, consumer products and reputation management . He can be contacted at jglogau atphr400.com .

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Google’s Adsbot Spider– How Dangerous is It?

Written on
June 6th 2006
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by Jordan Glogau  |
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It would appear that the one remaining differential would be linking. Your landing page’s links will not be weighed as heavily as a regular organic page’s links would be. It wouldn’t have to be an authoritative site, but just how carefully will the on-page factors be looked at? If you use the AdWords keyword research tool to evaluate your page, it seems to use evaluation criteria pretty close to the regular organic search algorithm. But if you are running a local/geographic campaign, do your geographic terms have to be included in your landing?

So where is this all heading? What if your whole campaign is to get away from the limitations of SEO? What if you want to use Flash on your landing page? You’ve studied your demographics, psychographics, and behavioral factors and you have the perfect ad. Are you now crippled by your Quality Score? Actually, Google has an answer to this because they say you can opt out of having your landing pages evaluated. This can be done by excluding Adsbot in your Robot.txt file. However, if you go the excluded route, the AdsBot in your Quality Score will be negatively affected:

Therefore, if you restrict AdWords from visiting your landing pages, you will experience a drop in Quality Scores for your related keywords. (This will cause higher minimum bid requirements for any landing page for which you’ve restricted access.)

Will adding landing page analysis to Quality Score make for a better search experience for the user? Maybe. Will it make it harder for the advertiser to figure out how to game the game? Without a doubt, yes. Will it keep search marketers busy and fully employed? You bet your bippy it will!

If confusing the advertiser is Google’s goal, they are doing a great job. Let’s compare this to finding information in a yellow page directory. When you open the yellow pages, you decide what category to look for, which is similar to entering the text in the edit box at a search engine.

Because a phone is a ubiquitous appliance, all businesses that would be in a category are in the alphabetical listing. Those businesses that choose to would also have a display ad. This is a pretty fair marketplace, but can the same be said of the search engines? While using the yellow pages gets consistent result for users and advertisers, the search engines still have a while to go.



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Reader Comments.

Is that so?

Posted by Shirazi | 12:14 pm on June 8, 2006.

Good article, but I have to disagree.
As of yesterday, Google has been disabling my ads by the minute. They have disabled over 1800 keywords since last night. My campaign has been running well for six months with good quality scores. Now, the adsbot has been through and is killing my entire campaign.
I cannot buy any ad for less than $10!!!
My site is not adsense, although it is an affiliate site.

Posted by Ben | 2:28 pm on July 11, 2006.

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