Google’s Adsbot Spider– How Dangerous is It?
Recently on the AdWords site, Google announced it was sending a new robot out into the world. The name of the robot is Adsbot. Adsbot isn’t an ordinary spider like Googlebot, because it doesn’t examine your regular website, it examines the landing pages from your AdWords campaign. To quote AdWords:
“The AdWords system will visit and evaluate all pages specified by your ad Destination URLs. It will also follow redirect URLs. (Redirect URLs send a user to another website page without any action on the user’s part.) To fully understand the quality of your specified page, the system may follow other links on the page.”
But wait a minute, look at Google’s published definition of Quality Score:
“This is the basis for measuring the quality of your keyword and determining your minimum bid. Quality Score is determined by your keyword’s clickthrough rate (CTR) on Google, relevance of your ad text, historical keyword performance on Google, the quality of your ad’s landing page, and other relevancy factors.”
What did Google mean for the last year since Quality Score was introduced by the phrase, “the quality of your ad’s landing page?” Some people claim that Google has told them that they do a hand check of the landing pages. That sounds hard to believe since Google is against ANYTHING that is labor-intensive. What might be more likely is if someone complained about relevancy, like a competitor, then Google might have looked at the landing pages.
Since Quality Score came on the scene, SoftCast Marketing, a PPC agency based in New Jersey, has claimed it’s been an empty feature of AdWords. They came to this conclusion by testing and then receiving confirmation from a Google customer support rep—but no, the Google rep didn’t put this in writing.
Carl Sgro, President of SoftCast, feels that while website relevancy is the mantra for organic listings, relevancy doesn’t seem to apply to AdWords campaign, a direct contradiction to Google’s own definition…at least up until now.
If you find this hard to believe, go into Google and type in Google’s stock symbol “GOOG” and see what you get. Right now, you’ll see a funny ad for Woot.com, but nothing to do with Google’s stock. Better yet, go into your own AdWords account and bid on “GOOG.” As things stand right now, your landing page isn’t taken into consideration.
So until AdsBot is unleashed into the world, you can count on two major factors when bidding. First, your landing page doesn’t count for anything. Second, Google will continue to use the ignorance of unsophisticated bidders to maximize its bottom line. Oh, wait on that second point, that will continue …Caveat Emptor.
On the brighter side, now that Quality Score is going to actually use the landing page as a factor, it brings up an interesting point. Just what is the difference between Google’s organic listings and its sponsored links? Seriously, when it comes to commercially-driven sites, and the related search terms that a search marketer would pursue, where would organic end and the sponsored begin?
Reader Comments.
Is that so?
Good article, but I have to disagree.
As of yesterday, Google has been disabling my ads by the minute. They have disabled over 1800 keywords since last night. My campaign has been running well for six months with good quality scores. Now, the adsbot has been through and is killing my entire campaign.
I cannot buy any ad for less than $10!!!
My site is not adsense, although it is an affiliate site.
Leave a Comment
Pages: 1 2 next page »
Article Sponsor
More Features
Features
- 1020 Placecast and Targeting Audiences January 9th 2009
- Dial Up Creative January 9th 2009
- Affiliate Summit Flourishes January 8th 2009
- Honesty Is A Great Marketing Policy January 7th 2009
- Interactive Advertising Cometh January 6th 2009
Latest News
- Ad Agencies, ‘Last Corporate Bastion of Jim Crow’ January 9th 2009 ADOTAS — Any time I hear lawyers cry about workplace [...] more »
- Google Profit, Advertisers Rise January 9th 2009 ADOTAS — Can anyone compete against Google search? Google might have [...] more »
- Unemployment Rate Surges to a 16-year high January 9th 2009 REUTERS GROUP – The unemployment rate surged to its highest [...] more »
- World Avenue reduces workforce January 9th 2009 Adotas — The new year is starting as badly as [...] more »
- Microsoft (Hearts) Yahoo Now January 9th 2009 ADOTAS — Sigh. Steve Ballmer must have multiple personalities. First the [...] more »
- Epsilon, Double Fusion, Revenue Science, Nurun Job Roundup January 9th 2009 ADOTAS – Nurun, Revenue Science, Double Fusion and Epsilon announced hirings [...] more »
- Layoff tracker January 8th 2009 ADOTAS — We have started a short list of the [...] more »
Spotlight
Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...
Reader Favorites
Layoff Tracker
- Electronic Arts - 1,000
- Gawker - rolling layoffs
- Giaia Online - 36
- LiveJournal - 12
- Logitech International SA - 500
- Ogilvy & Mather - between 150 to 175
- Yahoo - 1,520
- Viacom - 850
- World Avenue - 30 percent of Workforce
- Zango - more than 100
Classifieds
- Account Manager
- Interactive Sales Manager - NY (Inside Sales)
- Affiliate Network Manager / Direct Response Techno
- Senior Editor for Business Site
- Director - DR and Brand
Recent Comments
- January 9 - Unemployment Risies to 7.2% - Highest Yearly Job Loss Since 1945 - Google Rumors - Freightliner Dismisses 2137 - Semitool Chips Away 280 Jobs - Union Pacific Derails 231 - Boeing to Layoff 4500? - Beechcraft Ending 1600 Jobs? « The Layof: [...] via World Avenue reduces workforce » Adotas. [...]
- January 9 - Unemployment Risies to 7.2% - Highest Yearly Job Loss Since 1945 - Google Rumors - Freightliner Dismisses 2137 - Semitool Chips Away 280 Jobs - Union Pacific Derails 231 - Boeing to Layoff 4500? - Beechcraft Ending 1600 Jobs? « The Layof: [...] via World Avenue reduces workforce » Adotas. [...]
- January 9 - Unemployment Risies to 7.2% - Highest Yearly Job Loss Since 1945 - Google Rumors - Freightliner Dismisses 2137 - Semitool Chips Away 280 Jobs - Union Pacific Derails 231 - Boeing to Layoff 4500? - Beechcraft Ending 1600 Jobs? « The Layof: [...] via World Avenue reduces workforce » Adotas. [...]
- Chunky Monkey: Dale Baker and the other 20 VPs at World Ave should take a 10% pay
