According to one report in November of 2004, there were 6.5 million blogs out there. That means blogs have been around since about 2004, so why is the word “blog” still just a whispered word in the industry? For the first time I’ve noticed we as Online Advertising Gurus have fallen behind our clients. More clients are asking how they can get the word out about their products in blogs, and usually the answer is “not sure, let me check on it.” Or, we seem to steer our clients away from blogs completely.
But reality is, our clients can never out pace us, otherwise what good are we? The clients/advertisers might as well do their own online advertising campaigns…right? WRONG!
A few things below may help you guide your next client into blog heaven:
What is a blog?
According to dictionary.com a real blog definition is:
Main Entry: blog
Part of Speech: noun
Definition: an online diary; a personal chronological log of thoughts published on a Web page; also called Weblog, Web log
Example: Typically updated daily, blogs often reflect the personality of the author.
Etymology: shortened form of Weblog
Usage: blog, blogged, blogging v, blogger n
Source: Webster’s New MillenniumÃ¢â€žÂ¢ Dictionary of English, Preview Edition (v 0.9.6)
Copyright © 2003-2005 Lexico Publishing Group, LLC
The teen definition of a blog is: and I quote from my 16 year old cousin “a place to talk about what I want to anyone that will listen…”
Who writes a blog?
According to a report in 2005
Ã¢â‚¬Â¢ Most likely a blog writer is Male
Ã¢â‚¬Â¢ Under the age of 30
Ã¢â‚¬Â¢ Have been online for 6 years or more, so pretty savvy
Ã¢â‚¬Â¢ Well educated
Who is reading the blogs?
Ã¢â‚¬Â¢ Men and women of all ethnic backgrounds
Ã¢â‚¬Â¢ People between the ages of 30-49
Ã¢â‚¬Â¢ Teens, teens, teens
What kind of blogs are out there?
Ã¢â‚¬Â¢ Political blogs
Ã¢â‚¬Â¢ Self help blogs
Ã¢â‚¬Â¢ Community blogs
Ã¢â‚¬Â¢ Angry teen blogs
Ã¢â‚¬Â¢ Blogs for women
Ã¢â‚¬Â¢ Blogs for men
Ã¢â‚¬Â¢ Company blogs
Ã¢â‚¬Â¢ Pet blogs
Ã¢â‚¬Â¢ How to blogs