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Former MTV Exec Launches MySpace-Style Music Site

Written on
Jun 20, 2006 
Author
Sarah Novotny  |

Reuters reports that a test version of a new niche social networking site coined MOG.com launched today, with the aim of uniting music fans with similar tastes—a “MySpace for music junkies” they’re calling it.

The free site, which was started up by former MTV marketing executive David Hyman with $1.4 million from private investors, requires users to download its application, MOG-O-MATIC.

The application then catalogs the music on users’ computer hard drives and monitors what they play the most as well as what new tunes are added through digital downloads and portable music players.

The data is analyzed in various ways and is then posted to users’ MOG Web pages, which are open to perusal by the entire online community. User-generated blogs featuring the individual’s musical favorites are also encouraged.

“There are music lovers who want nothing more than to tell the world what they are listening to,” MOG.com spokeswoman Dana Smith said to Reuters. “This is really exciting to people who want to see what other people are listening to and to people who want to show off their stuff.”

Though MOG.com does not generate music recommendations from the analyzed data, the site does provide 30-second sound links to all users’ collections as well as links to the iTunes Music Store and Amazon.com.





Sarah Novotny is a contributing editor at Adotas. Sarah grew up in San Jose, California. Her educational and professional career have taken her to both Los Angeles and New York City where she received a B.F.A. from NYU. As a writer, Sarah has free-lanced for various publications focusing primarily on traditional advertising and media reviews. When not writing and editing for Adotas, Sarah is continuing her acting career in various theatrical and film/television productions.

Reader Comments.

This social networking site, friendster for dating, mog.com for musics, youtube for videos. Are immerging very quickly, but what about credibility or security, anyone cant submit anything (see myspace problem: mtv.com/news/articles/1534652/20060620/index.jhtml?headlines=true).

What I like the most, is site that work with community or groups, no one can submit sensitive or adult information, Pytagor.com can be the answer for the credibility of the information submitted. Other site are doing the same thing.

Posted by Steve B. | 1:28 pm on June 20, 2006.

Don’t forget the MySpace of gaming, Xfire. :-)

Posted by Kermit | 3:46 pm on June 21, 2006.

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