Findology Unveils CONTENT MAP
Findology Interactive Media has released CONTENT MAP, a new technology for website publishers to help increase page views and maximize their site’s stickiness and advertising real estate. CONTENT MAP allows publishers to utilize Findology’s contextual search and content technology, inserting hyperlinks into web page text, which visitors can then click on. A list of related content within the same site then appears in order to simplify site navigation, instantly unifying diverse content.
The new technology also analyzes a website’s content and matches customized sponsor listings to each of its pages, enabling publishers to monetize their site while maintaining their distinct brand and design. “In order to make search and online advertising a true value proposition for companies, we service providers must customize our offerings to meet the evolving needs of our partners,” said Jon Waterman, CEO of Findology Interactive Media.
Waterman also explained that, because there is not a universal solution in the industry, Findology “provide[s] our publishers with the flexible technology and individualized customer service they need to enhance the experience of their visitors to ensure they keep coming back, while strengthening their own brand.”
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