eWayDirect Unveils New E-Messaging Technology
E-marketing company eWayDirect has launched a new e-messaging technology designed to ensure delivery of email newsletters by bypassing ISP’s and spam filters. eWay’s Direct|Delivery system also allows marketers to track ROI metrics, integrate video, run A/B split tests, run timed campaigns, produce unique coupon barcoding, and track the number of orders or items purchased.
Through the entirely opt-in service, a subscriber downloads a small notification program to their computer, something known as a “Hosted Branded Desktop Application.” It can also be custom-branded to a particular marketer. When an email campaign is sent out, the recipient sees a blinking icon in their system tray and a sliding alert telling them their message has arrived. Clicking on the icon or the notification will take subscribers to a customized message center, hosted by eWay.
Even though subscribers must download a separate program, Direct|Delivery avoids the in-box, and thus the spam box. Campaigns have a 100% delivery rate. “eWayDirect began testing this product on a limited basis about 18 months ago,” said eWay CEO Neil Rosen in a statement. He added, “We are now in our third release and because of the terrific response, we are making the product available for general use. We sell it directly to marketers and through some of the country’s largest list brokers and advertising agencies.”
Article Sponsor
More News
Reader Comments.
No comments yet
Leave a Comment
Latest News
- Private Social Network Facebook To Go Web Wide July 24th 2008
- AdMob Launches New iPhone Ads, Shells Out $1M to Developers July 24th 2008
- AdReady Partners With WhitePages.com July 24th 2008
- NeoEdge To Guarantee Ad Performance With Makegoods July 24th 2008
- Hiring Round-Up: Microsoft, interCLICK, Peer 39 July 24th 2008
- Rumor: Comcast to Snap of Daily Candy for $75M July 24th 2008
- AOL Launches AmEx-Sponsored Site for Music Junkies July 24th 2008
- Is Steve Jobs Really “Doing Well” and “Cancer Free”? July 23rd 2008
Spotlight
Goodmail: Video-in-Email the Next GoldmineADOTAS EXCLUSIVE — Email marketing can be both effective and controversial. As a marketer, this is a great opportunity to [...] more...
Features
- Revenge of the Nerds: A Smart(er) Social Strategy July 24th 2008
- The Fatal Flaw of Pay for Performance July 23rd 2008
- The Architecture of Creativity July 23rd 2008
- Google Slaps Affiliate Marketers (Again) July 22nd 2008
- Marketing to Women Is So 2007 July 21st 2008
Reader Favorites
Classifieds
Most Commented
- Google Slaps Affiliate Marketers (Again) (11)
- Google Sucks: Why It Might Be a Good Thing (8)
- Why Top Publishers Bash Ad Networks (7)
- Marketing to Women Is So 2007 (7)
- Serious Software Bugs Reported in iPhones (6)
- No Recession For Online Advertising, Promise (4)
- Raiders Of The Lost ROI (4)
- “Cheaper” iPhone Prompts Deceptive Pricing War (4)
